Weekly Run Campaign
Art Direction, Concept, Digital Design and Motion Graphics
Every week lululemon turns over their e-commerce which means new creative called the weeklies. For week 52 I was tasked with concepting for a Run Tight Guide. This involved coming up with a story, art direction, finding talent, location plus executing across ecommerce, email and social.
THE STORY
Run, your way.
Whether you’re gearing up to beat your personal best or just doing it with your best friend. Get ready to discover your go-to run tights.
Talent is confident and free. Together what they can achieve is limitless. Running to break a sweat and enjoying each other’s company along the way.
FEEL – Limitless. Exhilarated. Strong. Free
